Are you trying to make money from AdWords by promoting a product or service, or considering doing so? AdWords is a fantastic way to quickly reach a targeted group of people with your advertisement, and can be very profitable if used correctly. However it's also a highly competitive advertising system with many pitfalls for the inexpereienced. It's easy (as I know from my early experiences) to quickly spend a lot of money on clicks but see few if any sales. It's extremely important to ensure that your campaigns are properly organized and optimized so you get the lowest possible cost-per-click and maximum return on investment (ROI). So how is this achieved? Here are my top tips on how to make money from AdWords.
1) Make sure your keywords are highly focused and relevant to the product or service you're promoting. If you want to actually make money from AdWords rather than lose it, this is vital. Failure to select highly highly targeted, relevant keywords is a common mistake and can be an expensive one! When I began using AdWords I was promoting an eBook on organic vegetable gardening. My keywords were far too general eg "organic gardening", "vegetable gardening". The result was lots of clicks, a large bill from Google but very few sales! A much better keyword phrase would be something like "buy organic gardening ebook."
2) If you're using the content network, choose significantly lower bids than on the search network, otherwise you'll eat up your advertising budget very quickly!
3) Use broad, phrase and exact match types, and negative match (eg "-free") if necessary. People search Google in different ways so by using all three options you should reach as many potential customers as possible and lower your cost-per-click (CPC).
4) What's the unique selling point of your product or service? What sets you apart from the competition and what specific benefits does your product or service offer the potential customer? Thinking about this will help you identify highly relevant search terms for your campaigns.
5) Optimize ad serving for your ads. Turning on "optimize ad serving" will ensure that the ads achieving the highest clickthrough rate (CTR) are being shown most often. This helps to increase the cost-effectiveness of your campaigns.
6) Ensure your keywords are in both the title and body of your ad – this will reassure the reader that your ad is highly relevant to their search term. This will increase the ad quality score, and should help to decrease your CPC.
7) Organize your campaigns and ad groups properly. If you've created three different ads for one product eg "petrol lawnmower", they all need to be in the ad group "petrol lawnmower" Use a separate ad group for each different product eg "garden shears." These ad groups may make a campaign called "Gardening Equipment". Structuring things in this way will make it easier to view reports and performance data for each campaign and ad group, which can be used to improve ad performance.
8) To consistently make money from AdWords, you'll need to monitor and analyze your results. To assess the performance of your AdWords campaigns, you need to identify which keywords are getting results and which are not. AdWords offers free tracking tools including Google Analytics which can provide in-depth reports on your campaigns' performance.
9) Try to make sure that prospective customers are sent to a highly relevant "landing page", (the page they see after clicking on your ad). This should preferably be the exact page they want for the particular product. Doing this will increase sales considerably compared to sending them to a general homepage and expecting them to search around your website for what they want. Google rewards you with a reduced cost-per-click for having a highly relevant landing page.
10) Lastly, a tip that enables you to see what quality score Google is giving your ads. Open one of your ad groups and click on "customize columns". Then choose "show quality score". Your keywords will be given a rating of either "great", "OK" or "poor". This is very helpful in improving the quality and relevance of your keywords.
If you want to make money from AdWords, then understanding these points and implementing them in your campaigns should give you a head start. I wish you every success!