How To Make Your Audience Sit Up and Take Notice

Know what visual conspicuity is?

Not many people do.

But it’s a term you should know if you create signs.

Conspicuity is the capacity of your sign to stand out. Put another way, it’s the capacity of your sign to be discovered by the eye.

Mostly subjective, conspicuity depends a lot on things like personal opinions, interpretations, emotions, and individual judgment.

Conspicuity is why some people notice your sign immediately and others walk by it without ever seeing it. No sign has 100% conspicuity with an audience.

Signs with conspicuity make an impact-no matter the size or purpose. Conspicuity is a critical design element to keep in mind when creating and placing a sign.

Types of Conspicuity

You need to consider two types of conspicuity when designing a sign: search conspicuity and attention conspicuity.

Search conspicuity depends on whether a person is looking for something specific, like a type of business or a house.

Someone walking pass a car dealership is more likely to notice signs in a car lot on her way to work than someone who’s not interested in buying a car.

Attention conspicuity has to do with a sign’s ability to attract attention as someone passes by-even when not looking for something specific.

Effective signage captures the attention of people-whether on foot or driving-when not looking for something specific at the moment.

Tips On Creating Conspicuity

Many consider attention conspicuity the more important type of conspicuity. Below are some tips on how to create attention conspicuity in your signs:

  • Use full color graphics. They have the highest awareness of all sign categories.
  • Use contrast. It creates visibility. Using light colored letters on a dark background, for example, makes lettering appear larger.
  • Choose a sign design that enhances individual letters. Using black letters on a yellow background or yellow letters on a black background makes your sign easy to read at a distance.
  • Make sure your sign is the right height. Use 1 inch of letter height for every 25 feet of distance.
  • Visual aesthetics are critical when creating signs. Font, color, graphics-all affect readability AND conspicuity.

Keep visual conspicuity in mind when developing signs and you’ll create signs that will make your audience sit up and take notice-even at night. It’s advised to choose best companies of your area to make a good signage for your business, that will help your business to grow high in your market with good visualized signage.…

How to Build a Garage: Save Thousands Building DIY Garage Vs Hiring a Contractor

Learning how to build a garage is not as daunting as one would expect, well, for detached structures at least. Homeowners who build their own garage can save thousands over hiring a builder who, in many cases, will subcontract to the same construction crews that you can hire. Or if feeling adventurous, or just downright thrifty, one can invite friends over for a few beers over the weekend and put them to work.

There are many items to consider while in the early planning stage such as:

Garage size: One car, two car, or even a three car garages can be designed with various sizes, but the lot and homeowner’s budget are generally the limiting factors. Local building codes vary, but typically a structure must not encroach within eight feet of property lines in rural areas and from zero to four feet in city limits. Detached garages must also be set back from other buildings by a minimum of eight feet, but this must be confirmed with local building offices as bodes vary. One important consideration is roof overhang. Eave and gable end overhangs are typically 12″ – 24″ (although less than 12″ is common in windy areas) and must be considered when determining building size and placement.

One method of determining the perfect size is to add 12′ to 15′ of width for each vehicle. If planning to use the interior walls on the sides for storage this will require another two feet of width per side. The length should be a minimum of 22′ and add four to ten feet for a work bench and storage. A two car garage could be calculated as 2 x 12′ +4′ for storage along each wall = 28′ x 22′ long without a work bench. Common sizes include:

1. One car: Common garage sizes include 12′ x 24′, 14′ x 24′, and 16′ x 24′. A length of twenty four feet is pretty much the minimum if you have a full size truck and even with a small or mid-size car there will be little wiggle room at twenty or twenty two feet.

2. Two car: The most common garage size in many states and provinces is 24′ x 24′ because many building codes required an engineered drawing and two inspections by a structural engineer for concrete floating slabs (monolithic) larger than this size. If space is scarce and the two cars are small to mid-size a 20′ wide may adequate, but certainly not comfortable.

3. Three car: There are many three car garage sizes due to more room for numerous designs and homeowners often have larger budgets when considering these larger construction projects. Common sizes are 36′ – 42′ wide by 26′ – 30′ long.

Foundation: floating slab (monolithic) and slab with frostwall are the two most common foundation options. The floating slab is less expensive and easier to build, but often require an engineered drawing and two inspections for larger concrete slabs (i.e. 24′ x 24′). In cold weather …